AGENDA
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7:00 a.m. |
Registration/Check-In
Open |
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7:00 - 8:00 a.m. |
Continental Breakfast
and Exhibit Viewing |
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8:00 - 8:45 a.m. |
Negotiating With The Giants: Getting More From Health Plans
LAURA
MORROW
President and CEO,
Morrow &
Associates, LLC
Upon completion of this lecture the
participant should be able to:
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Improve revenue
through negotiations
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Understand how health
plans contract
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How to prepare for a negotiation
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8:45 - 9:30 a.m. |
Strength in
Numbers – Consolidation and collaboration strategies to grow your
practice
MAX RIEBOLDT,
CPA
Managing Partner/CEO, The
Coker
Group
Upon completion of this
lecture the participant should be able to:
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Explain the
marketplace and appreciate the phenomenon of collaborative
alliances
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Identify various
structural models and discuss reasons for forming them
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Understand fiscal,
legal, and operative considerations relative to physician/hospital
alignments
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9:30 - 10:00 a.m. |
Break & Exhibit
Viewing |
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10:00 - 10:45 a.m. |
Evaluation
and Management Coding
MICHAEL STEARNS,
MD, CPC
President, e-MDs
Upon completion of this
lecture the participant should be able to:
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Understand the nuances
of E&M coding, including areas of focus for auditors
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Document in a manner
that is compliant with correct coding guidelines
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Understand the
advantages and potential pitfalls of using electronic health
records to assist E&M coding
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10:45 - 11:30 a.m. |
What to do in the 1st 30 days of a Lawsuit (while biting your
nails)
D. Gary Lovell, Jr., JD
Sponsored by MAG Mutual
Insurance Company
Upon completion of this lecture the
participant should be able to:
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Have a better
understanding of the civil litigation process
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Understand the role
of a Defendant in a Lawsuit
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Avoid Common Mis-steps
in the early phases of litigation
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11:30 a.m. - 12:00
p.m. |
Break & Exhibit
Viewing |
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12:00 - 1:00 p.m.
Seated Lunch
and
Keynote Lecture |
Leadership,
Supervisory Skills & Staff Motivation
JOHN QUINLIVAN
President and CEO,
Emory Johns Creek Hospital
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1:00 - 1:45 p.m. |
Business of Medicine: Intro to Financial Planning
SETH COHN
Founder, Georgia
Medical Financial Alliance
Upon completion of this lecture the
participant should be able to:
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Have a basic
understand of the financial planning process and principles
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Identify the two basic
laws of finance
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Avoid the most
commonly made mistakes
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1:45 - 2:30 p.m. |
Standing on Shifting Sands
WILLIAM C.TINSLEY, II, Esq.,
Anna M. Bacon-Tinsley,
Esq.
Tinsley Bacon Tinsley, LLC
Upon completion of this lecture the
participant should be able to:
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Be aware of recent
changes in the Stark Act and Anti-kickback Statute.
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Develop and increase
knowledge of regulatory requirements and constraints and thereby
promote compliance.
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Be able to develop
services to assist their patients and the public.
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FACULTY
Anna M. Bacon-Tinsley, CHE
back to the top
ANNA M. BACON TINSLEY, CHE
graduated with honors from
Northern Illinois University in 1974 and with distinction from
the University of Kentucky College of Law in 1991. While at the
University of Kentucky, she was a Member of the Journal of
Mineral Law and Policy, 1989 1991. Anna was admitted to the Georgia
Bar and the federal courts in 1991. Since 1997, she has been a Member
of Tinsley Bacon Tinsley, L.L.C. Prior to the formation of Tinsley
Bacon Tinsley, Anna was a healthcare and litigation Associate of
Gambrell & Stolz, (n/k/a Baker, Donalson, Bearman, Caldwell &
Berkowitz, P.C.) from 1994 through 1996, and Parker, Johnson, Cook &
Dunlevie (n/k/a Womble Carlyle Sandridge and Rice) from 1991 through
1994, and represented national chains of hospitals and local hospital
authorities, physicians, and various commercial corporate clients in
transactional, regulatory and litigation matters.
The law firm of Tinsley Bacon Tinsley provides corporate services with
a special emphasis on consultation and legal assistance to healthcare
providers. Ms. Bacon Tinsley represents physicians and physician
groups as well as ancillary healthcare providers in all aspects of
healthcare practice, focusing primarily on transactional and
regulatory matters. Anna advises healthcare providers with regards to
negotiating and drafting contracts, formation of group structures,
employment and shareholder matters, credentialing, regulatory
compliance (including Antikickback and Stark compliance), and
Medicare audits and False Claims actions. Her clients include
physician practices and their ancillary businesses, IDTFs, portable
imaging providers, physical therapists, occupational therapists,
speech therapists, clinical laboratories and ambulatory surgery
centers. Ms. Bacon Tinsley also represents clients as an advocate in
mediation and arbitration, serves as a mediator and, since 1995, is an
arbitrator for the American Arbitration Association as part of its
Healthcare Panel.
Prior to becoming an attorney, Ms. Bacon Tinsley spent over ten years
in the healthcare industry, working at various hospitals ranging in
size from 120 beds to 1300 beds. During the past seventeen years,
Anna has actively participated in the education of healthcare
providers, co authoring several articles concerning various aspects of
the managed care environment and speaking nationally to healthcare
groups, which include state and local medical associations, hospital
associations, state affiliated ACHE organizations and HFMA, regarding
health law and managed care issues.
Ms. Bacon-Tinsley is a
diplomate in the American College of Healthcare Executives and is a
member of the following organizations: Georgia Academy of Hospital
Attorneys; American Bar Association; State Bar of Georgia; American
Health Lawyers Association; and the American College of Healthcare
Executives.
www.tinsleybacontinsley.com
Seth Cohn
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Seth M. Cohn is a comprehensive financial
planner that specializes in representing healthcare professionals and their
practices. He specializes in tax sensitive planning for individuals with
regards to their investment, retirement, and estate planning, while focusing
on business continuity and retirement plan design for the business client. He
represents physicians in all facets during their various transition stages:
from training to practice, practice to practice, and the transition from
practice into retirement.
Seth has taught at
Emory University, Morehouse University, The Atlanta Medical Center, and
Columbus Regional where he has lectured on the basics of financial planning,
disability insurance, cash flow analysis, and retirement planning. He stays
up to date with the latest needs from Graduate Medical Education to improve
upon his "Business of Medicine Lecture Series" as well. Seth also founded the
Georgia Medical and Financial Alliance, a healthcare consortium dedicated to
helping the healthcare professional achieve their business goals.
D. Gary
Lovell, Jr., JD
back to the top
Carlock Copeland,
Partner -
Atlanta, GA
As a litigation partner in the firm with
22 years experience, Gary’s trial practice includes representation of
doctors, nurses, hospitals, nursing homes, allied health care
providers, insurers of motor carriers and others in civil tort
litigation. Gary counsels and represents brokers, agents, and business
associations in insurance, business and employment related matters.
Gary has served as lead counsel in over 75 jury trials of catastrophic
injury or wrongful death tort actions in state and federal courts in
Georgia and South Carolina. Gary also represents clients in the State
Courts of Florida. He has participated in hundreds of mediations or
arbitration proceedings in the Southeastern states. He also represents
his clients in the Appellate Courts of Georgia, South Carolina and
Florida.
In addition to litigation work, Gary also lectures at the invitation
of firm clients and numerous organizations in the legal and other
fields.
For the past four years, Gary has been an honoree on the Georgia
Super Lawyers® list in Atlanta Magazine/Law and Politics
Magazine.
www.carlockcopeland.com
Laura Morrow
back to the top
Laura Morrow, President
and CEO, founded Morrow & Associates, LLC in 2001. She has
successfully negotiated over $2 Billion in provider/payor contracts
and successfully negotiated on behalf of both health plans and
providers in virtually every specialty and has over 20 years of
executive negotiation experience.
She is a former General Manager of a Fortune 200 health plan.
She worked in over 30 U.S. Markets and is one of the few individuals
in the nation with this unique background.
www.managedcarenegotiations.com
John Quinlivan
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Mr. Quinlivan began his career in healthcare
nearly twenty-five years ago. A native of Scottsboro, Ala.,
Mr. Quinlivan earned a master's in Hospital Administration from Baylor
University and a bachelor's in Business Administration from the University of
Alabama. He is a retired Lieutenant colonel in the United States
Army, where he was Battalion Commander of the Medical Professional Recruiting
Battalion in Atlanta. He served as the vice president of
the Georgia Association of Healthcare Executives in 2000, and he has been a
Fellow in the American College of Healthcare Executives since 1999, and
has served in numerous leadership roles in community and civic organizations
throughout his professional career. Prior to
returning to Atlanta to take the helm at Emory Johns Creek Hospital as CEO and
President, Mr. Quinlivan served as the chief operating officer for
HCA's North Florida Regional Medical Center in Gainesville, Florida.
www.emoryjohnscreek.com
Max Rieboldt
back to the top
Max Reiboldt, CPA,
Managing Partner/CEO of The Coker Group, is an adept speaker at
practice management seminars and workshops where physician leaders and
health system administrators gather to learn how to cope in the
rapidly changing health care market. He is proficient in employing
practical responses to the fiscal realities of market demands. With
oversight of Coker’s team of consultants, Mr. Reiboldt engages in
consulting projects with physicians and health systems nationwide,
with particular focus on operational issues, compensation, mergers and
collaborations, and financial management. His expertise enables him
to have day-to-day impact on the medical practice and to deliver
practical solutions to meet operational and structural challenges.
Author of numerous books and articles, and a resource for editors of
major healthcare publications, Max Reiboldt is a thought leader in the
business of healthcare. Most recent publications are Physician
Entrepreneurs: Going Retail—Business Strategies to Grow Beyond
Traditional Practice Models (© 2007 HealthLeaders Media); and
Physician Entrepreneurs—Strength in Numbers: Consolidation and
Collaboration Strategies to Grow Your Practice (© 2008 HealthLeaders
Media); The Physician’s Guide to Survival and Success in the Medical
Practice (© 2007 AMA Press). He serves on the advisory council and
provides a monthly column for Physicians Compensation Report.
www.cokergroup.com
Michael
Stearns, MD, CPC
back to the top
Dr. Stearns is a board certified neurologist
with 15 years of experience in clinical and academic medicine. For the past 10
years he has worked on several health information technology projects at the
National Library of Medicine, National Cancer Institute, and with the United
Kingdom's National Health Service. He served as the International Director of
SNOMED, and played a central role in the development of SNOMED CT, a medical
terminology that is evolving into a standard for electronic communication
between healthcare enterprises. Dr. Stearns has presented at several national
meetings on a variety of health information technology topics including the
role of standards in health care, electronic health records, and health care
regulatory compliance. He is a voting member of the federally sponsored Health
Information Technology Standards Panel (HITSP), and a member of this body's
technical committee addressing population health issues. Dr. Stearns has over
6 years of experience designing and implementing electronic health records for
ambulatory practices and he is also a Certified Professional Coder.
www.e-mds.com
William
C. Tinsley II, Esq.
back to the top
WILLIAM C. TINSLEY, II graduated
from
Emory University in 1969 and the University of Georgia College of Law
in 1972. He was admitted to the Georgia Bar in 1972. Bill is a member in the
Tinsley Bacon Tinsley law firm which has a special emphasis in providing
consultation and legal assistance to healthcare providers in the complex and
highly regulated managed care environment. Bill was previously a partner at
Gambrell & Stolz (n/k/a Baker, Donelson,), 1994 96 and was the managing
partner at Parker, Johnson, Cook & Dunlevie (n/k/a Womble Carlyle Sandridge
and Rice), 1988 94.
Bill concentrates his practice in
healthcare, general corporate representation and dispute resolution. He
served as an adjunct instructor teaching Health Care Law in the Health Care
Administration program at Mercer University’s Graduate Program, Atlanta
Center, from 1991 to 1993. Beginning in 1980, he not only served as outside
counsel for a local hospital authority for ten years, but also served as
outside counsel to several southeastern and national hospital chains.
For the last seventeen years Bill has been actively involved in working with
physicians and physician groups in their formation and management of group
practices and their disentanglement from relationships with hospitals and
other health care related companies. Bill consults with and counsels ancillary
providers, such as ambulatory surgery and imaging centers, as they navigate
the ever changing regulatory environment. He currently advises and assists
physicians, physician groups and other healthcare providers in contract
negotiations and business relationships, Medicare Fraud and Abuse concerns,
Stark issues and antitrust problems. Bill has represented provider owned
HMO’s and other risk bearing entities in matters concerning their formation
and regulation with insurance commissioners in several states. In addition,
having represented hospitals, physicians, governmental units, contractors and
financial institutions in the trial and appellate courts for over twenty five
years, he now arbitrates and mediates disputes.
Bill serves as a member of the
Healthcare Panel for the American Arbitration Association. Bill co authored
several articles concerning various aspects of the managed care environment
and speaks nationally to groups, which include national, state and local
medical associations, hospital associations, and HFMA, regarding health law
and managed care.
Membership: American Bar
Association, Business Law and Healthcare Sections; State Bar of Georgia;
Georgia Academy of Hospital Attorneys; and American Health Lawyers
Association.
www.tinsleybacontinsley.com
Who should
attend?
All healthcare providers,
practice managers and staff members.
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